So high quality content is not good enough nowadays, your content needs publicity as well to gain it’s full benefit. How do you give your content a push, get it noticed and distributed as far and wide as possible into the web? Here are some tried and tested standard methods which have produced very reliable results to a majority of the online public:

1). STRATEGIC CONTENT SHARING VIA SOCIAL MEDIA

Online regulars are ever more joining social media sites to search, share and have a say on information. Networking and word of mouth is the most powerful promotional strategy to get the attention you need for your content.

• Maximize on offline connections along with an impressive online following so that recommending power is twice as many for your content to be passed along.

• Don’t rely on just one social media vehicle, but concentrate your content distribution efforts on as many key social sites that will get you your target customers depending on your content marketing plan’s budget, time and manpower.

Here are some great social media sites which are powerful channels for content distribution as well as networking:

• del.icio.us – encourages content sharing through bookmarking
• StumbleUpon – content is discovered and shared based on recommendations by other web users
• Facebook – shares content that’s current and newsworthy to a specific community
• Twitter – distribute content by sending your RSS feeds through Twitter by using the TwitterFeed feature
• Digg – content sharing that’s focused on technology and news
• YouTube – encourages video sharing by providing codes to cut and paste to embed videos from their site
• Tubemogul – distributes your video to other video sharing sites for you
• Google Custom Search – allows you to set up your own search engine right into your own site or blog

2). SEO TECHNIQUES

These are ways you can utilize to optimize your content to produce better visibility in the search engines so that more people can discover your content and search on it. You will need to take into account how search engines work and what people search for so you can add-on these key features to make your content easily accessible for discovery and ranking on search engines. Also, SEO techniques are no longer limited to text content, digital-based content such as videos, images, blogs, books, local search listings can now be optimized for search engine review as well so install the correct SEO elements so the search engines can easily capture them and include them in search results.

3). EMAIL NEWSLETTERS

E-Newsletters are the most popular tool to distribute your content either as an author or as an avenue for advertising.

• It’s a vehicle that can place you in expert standing to your public if you reliably present helpful content
• It’s an effective communication medium to convey your information to your intended market, potential leads and business clients because the content is more in-depth, more targeted and quickly distributed right to them without delay.
• You can supply guest articles to other newsletters that already have a wide readership base so that your presence spreads more quickly and steadily through them
• There are options for advertising and sponsorship support

4). BLOGGING

Blogs are another first-rate vehicle for content distribution because of it’s RSS feature and it’s ability to link freely to other blogs. Blogs can give you these benefits to push your content:

• Subscribers to your RSS feed who, in time, can be your loyal readership base
• Get you included into other bloggers’ blogrolls (blog listing)
• Personal connection with other influential bloggers who can give your content their recommending power
• Distribute your content to other blogs with common interests or pursuits

5). JOIN FORCES

Partner with other people and businesses in your niche and pool content resources together to create new materials and other content distribution channels such as shared webinars, collaborative newsletters, combined video tutorials or a collective E-book. The combined voices of many, as against a lone unknown voice — except if you have a really ear-splitting one — make for a much more forceful attention-grabbing broadcast for any content material.

So there you go…those are our Top 5… but you know what? There are absolutely no rules in going viral. You might have other more powerful techniques working for you … do let us know, will you?

Circling the Bases: CONTENT THAT TURNS YOUR READERS INTO BUYERS