Twitter marketing is more than just gathering as many followers as you can. At first glance, it is always impressive to see huge numbers. Our brains are somehow pre-programmed to tick that more is always better and so it’s very automatic for us to equate quality with numbers. The usual twitter marketing strategy is to accumulate mass followers and hope to capture the few who will take interest.

Collecting the highest possible number really does work somewhat, now and again, but the truly consistent results in any successful marketing campaign come from quality not quantity. With the same amount of hard work and time spent, but with more long-term success, effective twitter marketing is about grouping with the right people who are actually interested in your business.

Think about this: wouldn’t 200 loyal followers be more profitable if the majority of them turn into buying customers and repeat customers, rather than have 16,000 followers, but half of them are inactive, a fourth of the remaining half you’re not on familiar terms with and therefore can’t rely on, while the rest you’re not sure if they’ll ever convert?

Twitter marketing only works if it’s powered by the influence and responsiveness of a loyal group of followers. Without an influential and reactive following, Twitter is a waste of time. So, you need the numbers, but you need the committed numbers.

Successful Twitter marketing entails that we stick to the ground rules of effective internet marketing, two very basic rules that have a long-established and unquestionable history of success:

1). Focus on a targeted audience. In this case, focus on gathering a following who can best promote your business. Either you build up this following from the ground up by targeting traffic through potential customers or you group and work together with an already established community or individual whose solid following can endorse you and assist to push you forward.

2). Build relationships. Twitter calls for the rules of engagement. It’s give and take. It’s not a one-way street, but a community that requires you to be present and to actively participate on what’s happening. A genuine interaction that promotes goodwill, sharing content, spreading links, giving tips, collaborating on ideas, that in time, extends beyond commercial and professional limits, forming true friendships and kinships that can support one another in and outside the world of Twitter.

Work on increasing your Twitter followers to any good number as long as they are actively reactive and responsive in following you, whether through content sharing or sensible conversation, and they are sure to start you off and build you up in your online marketing campaign for personal branding, brand visibility and increase sales.

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