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	<title>Wild Pitch Marketing&#187; Jason Grilli</title>
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	<link>http://wildpitchmarketing.com</link>
	<description>Jason Grilli &#38; Perfect Pitch Marketing - Turning your WILD Pitch Marketing Ideas Profitable &#38; Perfect</description>
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		<title>A Wild Finish to 2010 and Looking Forward to a Perfect 2011 Year!</title>
		<link>http://wildpitchmarketing.com/a-wild-finish-to-2010-and-looking-forward-to-a-perfect-2011-year</link>
		<comments>http://wildpitchmarketing.com/a-wild-finish-to-2010-and-looking-forward-to-a-perfect-2011-year#comments</comments>
		<pubDate>Thu, 30 Dec 2010 04:39:44 +0000</pubDate>
		<dc:creator>Jason Grilli</dc:creator>
				<category><![CDATA[Jason Grilli]]></category>
		<category><![CDATA[Matrix Team Operations]]></category>
		<category><![CDATA[Perfect Pitch Marketing]]></category>
		<category><![CDATA[Success in Network Marketing]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[new year]]></category>

		<guid isPermaLink="false">http://wildpitchmarketing.com/?p=3075</guid>
		<description><![CDATA[I know that it&#8217;s a hectic time of the year for many of us &#8211; myself included &#8211; however while most businesses are &#8216;Out of Office&#8217; until January 3, 2011, smart entrepreneurs are putting the finishing touches on their business plan for the new year. Point blank, my goal for 2011 is to put into [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://wildpitchmarketing.com/wp-content/uploads/2010/12/Bratislava_New_Year_Fireworks.jpg"><img class="alignleft size-medium wp-image-3078" style="border: 10px ; margin: 10px;" title="Happy New Year" src="http://wildpitchmarketing.com/wp-content/uploads/2010/12/Bratislava_New_Year_Fireworks-300x225.jpg" alt="Bratislava New Year Fireworks 300x225 A Wild Finish to 2010 and Looking Forward to a Perfect 2011 Year!" width="300" height="225" /></a>I know that it&#8217;s a hectic time of the year for many of us &#8211; myself included &#8211; however while most businesses are &#8216;Out of Office&#8217; until January 3, 2011, smart entrepreneurs are putting the finishing touches on their business plan for the new year.</p>
<p>Point blank, my goal for 2011 is to put into operation some marketing strategies I have recently learned to further supplement the business and to net 7-figures. That’s the goal, no less!</p>
<p>It’s definitely not gon’na be easy and there will be lots of problems to solve down the road. But, anyone who has tried to build a business of their own online or offline certainly knows that it takes time, money, and a ton of effort to do so.</p>
<p>Let me take this time now to reach out to YOU to join me and be a part of something special this coming New Year! If you have the desire and the motivation to start your own business and build up your own network, then you have my commitment to help you. I have a solid proposition with a product that’s important and useful to people and I pledge to you my support to grow your business, build your brand, expand your network… and make lots of money doing it!</p>
<p>In 2011, I will leverage my capital to continue to learn and launch the best tools that are useful to my community. I will also continue to provide a great deal of value in terms of opinions and reviews which so many of you have found very helpful.</p>
<p>We finish the year strong, a solid operational setup is in place and all our objectives are aligned for the future growth of the business. 2010 was awesome, but 2011 is gon’na be huge! We have lots to look forward to. The road ahead is full of promise. I am excited to get to work together with you and to reach great heights as one. My heartfelt thanks to those of you who have been loyal followers all these years and I look forward to more success in the New Year.</p>
<p>Yours truly,</p>
<p>Jason Grilli</p>
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		<title>Time Management – Little-known Tools and Tricks to Drown out Distractions</title>
		<link>http://wildpitchmarketing.com/time-management-%e2%80%93-little-known-tools-and-tricks-to-drown-out-distractions</link>
		<comments>http://wildpitchmarketing.com/time-management-%e2%80%93-little-known-tools-and-tricks-to-drown-out-distractions#comments</comments>
		<pubDate>Fri, 07 May 2010 07:53:01 +0000</pubDate>
		<dc:creator>JGrilli</dc:creator>
				<category><![CDATA[Jason Grilli]]></category>
		<category><![CDATA[Matrix Team Operations]]></category>
		<category><![CDATA[MLM Leads]]></category>
		<category><![CDATA[Perfect Pitch Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business at home]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[MLM]]></category>
		<category><![CDATA[network marketing]]></category>
		<category><![CDATA[time management]]></category>

		<guid isPermaLink="false">http://wildpitchmarketing.com/?p=1307</guid>
		<description><![CDATA[Distractions make your workday much longer than necessary as they disrupt your thought process and flow of energy. Studies have found that people who get distracted take about 10-20 times the length of time of the disruption to recover their earlier level of concentration. There are lots of time management mistakes that home-based business owners [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://wildpitchmarketing.com/wp-content/uploads/2010/05/time-flies-clock.jpg"><img class="alignleft size-medium wp-image-1327" title="time-flies-clock" src="http://wildpitchmarketing.com/wp-content/uploads/2010/05/time-flies-clock-300x240.jpg" alt="time flies clock 300x240 Time Management – Little known Tools and Tricks to Drown out Distractions" width="300" height="240" /></a>Distractions make your workday much longer than necessary as they disrupt your thought process and flow of energy. Studies have found that people who get distracted take about 10-20 times the length of time of the disruption to recover their earlier level of concentration.</p>
<p>There are lots of time management mistakes that home-based business owners make that cost them hours of work time &#8212; procrastination, not concentrating, breaking the schedule, etc.  Let’s narrow down the list and pinpoint the one thing that majority of work-from-home business owners really struggle with—unscheduled interruptions. Research confirms that people waste an average of more than two hours everyday on avoidable interruptions.</p>
<p>Try these tools and tips for drowning out distractions and keep the energy and thought process flowing. They may seem petty but every little bit can help increase productivity.</p>
<ol>
<li>Block off or reroute digital signals. Yep, the digital devices are the number one distractions. Turn off your mobile phone, IM settings, Twitterrific, the automatic pop-up function in your email, or just forward calls to your voice mail. Get all similar tasks done all at once then move on to the next set. So, make major phone calls all at one time, check emails at set hours, and allot a fixed time to chat with people you really need to settle concerns with or update communications in all your social media business accounts.<span id="more-1307"></span></li>
<li>Regulating email and SMS. You don’t really need to reply to all your emails or text messages. Skip those that just need a “thank you” or “okay” or “see you.” If you need to reply to an email or text message at length, call instead. This saves time and your thoughts are spoken straight out from the moment you think them.</li>
<li>Go “Invisible” on IM, Facebook, Google chat so everyone thinks you’re, offline but you can still contact the people you need. The “Busy” mode does not usually work as some inconsiderate people still choose to interrupt you.</li>
<li>Work some place else. That’s the flexibility of a work-from-home business. You can take work anywhere other than your home office. For some people this works. The change in setting stimulates creativity, recharging your thought process and energy level up to 50% helping you concentrate on work more. Try the coffee shop, the mall or in your parked car while waiting for your kid to end school. Also, the change in your routine can help sidetrack some people for awhile, giving you a bit more uninterrupted time to get some work done.</li>
<li>Drown out background noise like the sounds of the TV or radio by wearing earplugs, play instrumental music or use ChatterBlocker.com, a free download that plays out natural sounds to mask distracting noises.</li>
<li>Firefox LeechBlock is a free downloadable application that aids you in self-control. You can set it to block specified sites like Facebook or YouTube that can really eat up your time during periods you’re tempted to wander off from work.</li>
<li>Make a habit to jot down random thoughts. It avoids mind clutter and regulates your brain to focus on one idea at a time so you don’t get worked up on starting at every new idea every time they pop up in your head.</li>
<li>The Mac Isolator or Windows DropCloth are free downloads that help in visual distractions. You can blur out or completely hide from view all the other desktop and icons and focus on just the application you’re working on at present.</li>
<li>Avoid worry. Worry is an irritant. It increases stress levels and interferes with your normal line of thinking. It makes you more prone to sporadic work habits like indecisiveness, changeableness, unreliability. A daily To-Do list will help you center attention at the present time, the here and now. Finish the to-do list at the end of the workday so that it’s one task that will no longer distract you when you start work in the morning.</li>
</ol>
<p>Distractions will always be present. But, there are few issues in business that are a matter of life or death, so it’s really okay if you’re not able to attend to all the concerns right away. Understand that if you let them, distractions can really take a substantial amount out of your working hours. Figure out what your distractions are and get to work managing them without delay.</p>
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		<title>Time-Saving Tips for the Busy Business Owner</title>
		<link>http://wildpitchmarketing.com/time-saving-tips-for-the-busy-business-owner</link>
		<comments>http://wildpitchmarketing.com/time-saving-tips-for-the-busy-business-owner#comments</comments>
		<pubDate>Wed, 05 May 2010 07:46:52 +0000</pubDate>
		<dc:creator>JGrilli</dc:creator>
				<category><![CDATA[Jason Grilli]]></category>
		<category><![CDATA[Matrix Team Operations]]></category>
		<category><![CDATA[MLM Leads]]></category>
		<category><![CDATA[Perfect Pitch Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business at home]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[effective time management]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[MLM]]></category>
		<category><![CDATA[network marketing]]></category>
		<category><![CDATA[Perfect Pitch Marketing Group]]></category>
		<category><![CDATA[time management]]></category>
		<category><![CDATA[time saving tips]]></category>

		<guid isPermaLink="false">http://wildpitchmarketing.com/?p=1304</guid>
		<description><![CDATA[To every business owner, time is a valuable resource. With so many concerns needing urgent attention, it is easy to lose track of time in a frenzy of activity and then to find out that nothing major has been really accomplished at the end of the day. Every minute counts in business. How do you [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://wildpitchmarketing.com/wp-content/uploads/2010/05/savetime.jpg"><img class="alignleft size-medium wp-image-1317" title="savetime" src="http://wildpitchmarketing.com/wp-content/uploads/2010/05/savetime-300x238.jpg" alt="savetime 300x238 Time Saving Tips for the Busy Business Owner" width="300" height="238" /></a>To every business owner, time is a valuable resource. With so many concerns needing urgent attention, it is easy to lose track of time in a frenzy of activity and then to find out that nothing major has been really accomplished at the end of the day. Every minute counts in business. How do you manage time so that every minute of the workday is productive?</p>
<p>These time-saving tips can give you extra hours in the workday:</p>
<p><strong><span style="text-decoration: underline;">Set doable tasks.</span></strong> Starting a task, but not finishing it can frustrate you and wear down your energy level. So, break a major task into smaller tasks at the level of effort and time physically possible for you to attain. Then, check each off your list as you get them done so you feel your energy levels restored each time and you can get moving on to the next task.<span id="more-1304"></span></p>
<p><strong><span style="text-decoration: underline;">Limit warm-up time.</span></strong> It’s easy to let time run away when you think that you have the whole day ahead to get things done so that by the time you get to actual work you already took way too long browsing the Internet or checking out other blogs. It’s okay to allot for warm-up time at the beginning of each workday, but know when to end it and then get started on your to-do list.</p>
<p><strong><span style="text-decoration: underline;">Be guided by your Top Two.</span></strong> Arrange your Top Two priority tasks of the day as the first two tasks in your “To-Do” list. This way, you finished two demanding tasks with less stress as your energy level is still high. You will still feel productive if you’ve completed two major issues concerning your business at the end of the day, even if you have eight other less demanding tasks to do in your, let’s say, ten item list.</p>
<p><strong><span style="text-decoration: underline;">Peak Time &amp; Down Time.</span></strong> Figure out your most alert moments for deep-thinking and for doing actual work. Most people find they like to do the manual, tangible work by mid-afternoon and upwards and do the brainstorming usually in the early mornings or early evenings when they’re cool and calm.</p>
<p><strong><span style="text-decoration: underline;">Now/Later/Delegate.</span></strong> As new tasks come your way during the workday, decide on the spot if you need to work on it now, if it’s something you can get back to later, or if it’s something you can assign to someone else in your team. You can save hours by simply not lingering.</p>
<p><strong><span style="text-decoration: underline;">Multitasking does not work.</span></strong> Recent studies show that it is normally impossible for the brain to focus on more than one task at a time. You think you’re doing a number of things at once, but you’re really only switching hastily back and forth between them. This kind of work habit is irregular. It drains your energy level, your brain won’t absorb as much info and you&#8217;re more likely to make more errors. Instead, group similar tasks and then finish them all at once.</p>
<p><strong><span style="text-decoration: underline;">Organize daily.</span></strong> Spend at least 30 minutes each day putting things in order. Better yet, organize as you go. Hours get wasted trying to find lost papers and other stuff. Psychologists say you can train yourself to be organized by consciously putting things back in their proper places. Do this for three straight weeks and you’ll form the habit of it.</p>
<p><strong><span style="text-decoration: underline;">Learn to cut back.</span></strong> Lessen meeting time by getting together only for major brainstorming sessions. Shorten work calls by getting straight to the purpose of your call. Meetings and phone calls have a tendency to drag and get you waylaid by idle chatter. If an email requires you to write out at length, call instead. Learn to say no to activities that are trivial to your business or those you cannot commit to.</p>
<p>There are only a maximum of 12 hours in your workday to do everything without burning yourself out. The better you organize your time, the more you can fit in the day.</p>
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		<title>BUSINESS STRATEGY: Setting Up the Game Plan</title>
		<link>http://wildpitchmarketing.com/business-strategy-setting-up-the-game-plan</link>
		<comments>http://wildpitchmarketing.com/business-strategy-setting-up-the-game-plan#comments</comments>
		<pubDate>Wed, 28 Apr 2010 08:01:11 +0000</pubDate>
		<dc:creator>JGrilli</dc:creator>
				<category><![CDATA[Jason Grilli]]></category>
		<category><![CDATA[Matrix Team Operations]]></category>
		<category><![CDATA[MLM Leads]]></category>
		<category><![CDATA[Perfect Pitch Marketing]]></category>
		<category><![CDATA[business]]></category>
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		<category><![CDATA[business marketing]]></category>
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		<category><![CDATA[business success]]></category>
		<category><![CDATA[game plan]]></category>
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		<guid isPermaLink="false">http://wildpitchmarketing.com/?p=1212</guid>
		<description><![CDATA[“Business is like a wheelbarrow&#8211;it stands still until someone pushes it.” Anonymous A business strategy is the game plan for any business. An effective line of attack guides the business direction clearly. From the point of launch, to the moment the business levels off, encounters setbacks, and gains momentum again or pushes off to another [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://wildpitchmarketing.com/wp-content/uploads/2010/04/game_plan.png"><img class="alignleft size-medium wp-image-1270" title="game_plan" src="http://wildpitchmarketing.com/wp-content/uploads/2010/04/game_plan-300x292.png" alt="game plan 300x292 BUSINESS STRATEGY: Setting Up the Game Plan" width="300" height="292" /></a><strong><em>“B</em></strong><strong><em>usiness is like a  wheelbarrow&#8211;it stands still until someone pushes it.”<a href="http://www.famous-quotes.com/author.php?aid=7385" onclick="pageTracker._trackPageview('/outgoing/www.famous-quotes.com/author.php?aid=7385&amp;referer=');"> Anonymous</a></em></strong></p>
<p><em> </em></p>
<p>A business strategy is the game plan for any business. An effective line  of attack guides the business direction clearly. From the point of  launch, to the moment the business levels off, encounters setbacks, and  gains momentum again or pushes off to another direction, the business  strategy is at work non-stop. It’s a working plan, a thought out  strategy, you constantly refer to when making your business decisions  and solutions. It&#8217;s Plan A, Plan B, Plan C &#8212; which one will you play  out during specific conditions in your business? Without a business  strategy as a guide, you will lose direction. Simply put, your business  success or failure, whether you win the game or not, largely depends on  the business strategy you as business owner put at play.</p>
<p>Like any trained athlete, I know not to get into the game without a game plan. I know I had to have a planned direction to maneuver my business or else I’ll fail. There is no perfect game plan at the onset of any business. Just like coaching, you review stats and tweak the game plan from time to time according to what’s working and what’s not.<span id="more-1212"></span>Here are a few basic rules I considered in setting up my own business game plan:</p>
<p><strong>1. Outline the business as clearly as you can at the start. </strong></p>
<ul>
<li>Be precise about your business idea and research your market thoroughly</li>
<li>Take on the business mindset, know what challenges to expect in running your own business</li>
</ul>
<p><strong>2. Form your short-term and long-term goals</strong></p>
<ul>
<li>Remember to be S.M.A.R.T. (<strong>S</strong>pecific, <strong>M</strong>easurable, <strong>A</strong>chievable, <strong>R</strong>ealistic and <strong>T</strong>ime-directed) when setting goals</li>
<li>Plan short-term for the quick-fixes and immediate deadlines. Plan long-term for your bottom line.</li>
</ul>
<p><strong>3.  Set your action plans, giving attention to the income-generating aspects of the business:</strong></p>
<ul>
<li>Marketing (traffic-generating) strategies to make use of</li>
<li>Advertising plan to promote the business</li>
<li>Selling plan for finding leads, bringing in actual buyers, increasing revenue</li>
</ul>
<p><strong>4. Check your business progress. </strong></p>
<ul>
<li>Implement your action plans, then measure and correct or adjust after that.</li>
<li>Be ready to act on any setbacks. Time is critical in business, the sooner delays and drawbacks are dealt with, the better the chances for the business to get back on track.</li>
</ul>
<p>I manage my business like going into a game &#8212; all geared up with a game plan, with several plan options on stand-by in case I need to change the game up at anytime. Each day, I go in for the play, put my best foot forward, change up the game plan when called for, and play the game all over again.</p>
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		<title>When Life Throws You a Curveball&#8230;Hit It!</title>
		<link>http://wildpitchmarketing.com/when-life-throws-you-a-curveball-hit-it</link>
		<comments>http://wildpitchmarketing.com/when-life-throws-you-a-curveball-hit-it#comments</comments>
		<pubDate>Sat, 24 Apr 2010 14:29:34 +0000</pubDate>
		<dc:creator>Jason Grilli</dc:creator>
				<category><![CDATA[Baseball]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Jason Grilli]]></category>
		<category><![CDATA[accident]]></category>
		<category><![CDATA[better not bitter]]></category>
		<category><![CDATA[breanna mcmahon]]></category>
		<category><![CDATA[nate winters]]></category>
		<category><![CDATA[Overcoming Obstacles]]></category>
		<category><![CDATA[tragedy]]></category>

		<guid isPermaLink="false">http://wildpitchmarketing.com/?p=1115</guid>
		<description><![CDATA[As you many of you already know, this season has been shortened for me due to season-ending knee surgery. It is difficult to come to grips with the realization that baseball will go on this year, and I won&#8217;t be able to participate. Baseball, for me, has many parallels to many aspects in life. They [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://wildpitchmarketing.com/wp-content/uploads/2010/04/a68a9c2161a246b4a894a33d5742784a.jpg"><img class="alignleft size-medium wp-image-1255" title="Amputees Road Back" src="http://wildpitchmarketing.com/wp-content/uploads/2010/04/a68a9c2161a246b4a894a33d5742784a-300x219.jpg" alt="a68a9c2161a246b4a894a33d5742784a 300x219 When Life Throws You a Curveball...Hit It!" width="300" height="219" /></a>As you many of you already know, this season has been shortened for me due to season-ending knee surgery.  It is difficult to come to grips with the realization that baseball will go on this year, and I won&#8217;t be able to participate.  Baseball, for me, has many parallels to many aspects in life.  They can be both very hard and humbling at the same time.</p>
<p>The only curve balls I am used to throwing are to opposing batters.  A good &#8220;Uncle Charlie&#8221; or &#8220;Hammer&#8221; are some nicknames given for a good breaking ball.  Whether in Little League or in Major League Baseball, they can be hard to hit.  If you lack the confidence and courage to stand in there and track the ball, then trying to hit a curve ball is very difficult.  If you do have the courage and confidence, then it becomes easier.<span id="more-1115"></span></p>
<p>There are two individuals here in my hometown who are inspirations to many.  Even many professional athletes, including  soccer star Mia Hamm and Vikings kicker Ryan Longwell, have been touched by these two athletes&#8217; courage. I consider myself a member of their fan club, as well.  These two individuals have stayed in the batter&#8217;s box while facing the most biting curve ball that life could snap off and hit their obstacles way outta the park.</p>
<p>First let&#8217;s introduce you to my new friend, Breanna McMahon.  I had the blessing of meeting &#8220;Brea&#8221; at physical therapy downtown where we are both rehabbing. I can&#8217;t say enough about this young girl&#8217;s spirit and the persevering attitude she possesses after encountering a life changing accident.  I guess this story is explained best in this Youtube video. If her story doesn&#8217;t move you, not sure anything will.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="280" height="280" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/-2B7Hn2DHYI&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="280" height="280" src="http://www.youtube.com/v/-2B7Hn2DHYI&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Nate Winters is another local kid, who isn&#8217;t letting a major setback slow him down.  I don&#8217;t know Nate all that personally, but met him through his father, whom I know very well.  Dr. Tom Winters is one of the most unselfish people I have ever met and has always has taken good care of me.  Being around the office to see him beaming about, not only that his son is alive, but that he is once again pitching and defying the odds. You can read or watch some of these video posts below which tell the story of  Nate and how he came so close to tragedy.</p>
<p><a href="http://bit.ly/NateWinters" onclick="pageTracker._trackPageview('/outgoing/bit.ly/NateWinters?referer=');">Nate Winters  &#8211; News 13 &#8211; Truly inspirational</a><br />
<a href="http://www.wftv.com/video/22946178/" onclick="pageTracker._trackPageview('/outgoing/www.wftv.com/video/22946178/?referer=');">WFTV News channel 9 &#8211; Remarkable Comeback!</a></p>
<p>There is no shortage of press Nate is receiving and deservedly so.  Here is an article about Nate and the results of his first game.  There will be more to come as ESPN and Sports Illustrated have picked up the story as well.</p>
<p><a title="Nate Winters" href="http://varsity.orlandosentinel.com/os-hs-nate-winters-0413-20100412,0,696381.story" target="_blank" onclick="pageTracker._trackPageview('/outgoing/varsity.orlandosentinel.com/os-hs-nate-winters-0413-20100412_0_696381.story?referer=');">Nate Winters story in Orlando Sentinel</a></p>
<p><a href="http://wildpitchmarketing.com/wp-content/uploads/2010/04/nate-winter.jpg"><img class="alignleft size-medium wp-image-1260" title="nate winter" src="http://wildpitchmarketing.com/wp-content/uploads/2010/04/nate-winter-300x172.jpg" alt="nate winter 300x172 When Life Throws You a Curveball...Hit It!" width="300" height="172" /></a>I have realized that many things in life occur apparently for a reason.  They allow us to gain a new perspective of a  bigger picture in the grand scheme of things.   I have rebounded a couple of other times to get back to the Major Leagues, and know what it takes to make the commitment to comeback.  From getting to know a couple of inspirational teenagers locally here in Orlando, one whom I currently visit with during our physical therapy sessions,  I am drawing on their inner strength to get through my trials and tribulations.</p>
<p>These individuals truly exemplify what perseverance is all about.  I am so thankful for the blessing of these extraordinary people who have crossed my path.</p>
<p><em>Nate and Brea, </em></p>
<p><em>You both have exemplified what waking up with a good attitude is and demonstrating the true meaning of being &#8220;Better, not Bitter&#8221; means each and every day!  We can all learn from that.  I know that I sure have. ~ Grilli<br />
</em></p>
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		<item>
		<title>Video Blogging for Even More Effective Marketing</title>
		<link>http://wildpitchmarketing.com/video-blogging-for-even-more-effective-marketing</link>
		<comments>http://wildpitchmarketing.com/video-blogging-for-even-more-effective-marketing#comments</comments>
		<pubDate>Thu, 22 Apr 2010 07:00:10 +0000</pubDate>
		<dc:creator>JGrilli</dc:creator>
				<category><![CDATA[Jason Grilli]]></category>
		<category><![CDATA[Matrix Team Operations]]></category>
		<category><![CDATA[MLM Leads]]></category>
		<category><![CDATA[Perfect Pitch Marketing]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business at home]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[MLM]]></category>
		<category><![CDATA[network marketing]]></category>
		<category><![CDATA[Perfect Pitch Marketing Group]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[video blogging]]></category>
		<category><![CDATA[video content]]></category>
		<category><![CDATA[video marketing]]></category>
		<category><![CDATA[Video phones]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[vlogging]]></category>
		<category><![CDATA[vlogs]]></category>
		<category><![CDATA[Wild Pitch Marketing]]></category>

		<guid isPermaLink="false">http://wildpitchmarketing.com/?p=1112</guid>
		<description><![CDATA[Video marketing and blogging is an extra winning combination to educate, entertain and connect to get effective online branding, prospecting, marketing, building expertise and growing your network. Videos don’t need to be recorded with expensive equipment. Quality is as much about the information the video contains and not the superficial effects. Good quality videos are [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://wildpitchmarketing.com/wp-content/uploads/2010/04/21611.jpg"><img class="alignleft size-medium wp-image-1236" title="21611" src="http://wildpitchmarketing.com/wp-content/uploads/2010/04/21611-300x300.jpg" alt="21611 300x300 Video Blogging for Even More Effective Marketing " width="300" height="300" /></a>Video marketing and blogging is an extra winning combination to educate, entertain and connect to get effective online branding, prospecting, marketing, building expertise and growing your network.</p>
<p>Videos don’t need to be recorded with expensive equipment. Quality is as much about the information the video contains and not the superficial effects. Good quality videos are just like high-quality written content. To be effective as a marketing tool, video content will need to be well thought-out, adequately informative and convincing.</p>
<p>Think through the following guidelines prior to recording:</p>
<p><strong>1) Target to your market. </strong></p>
<ul>
<li>Who is your target audience? For your message to hit home it needs to be heard by receptive listeners.</li>
<li>What do they need? What information can you give them in relation to your brand message?</li>
<li>How do you connect to them? Your online personality will need to be expressed here.<span id="more-1112"></span></li>
</ul>
<p><strong>2) Give attention to value entertainment rather than selling.</strong></p>
<ul>
<li>What is the purpose of your video? What do you want your audience to do after giving them some information you think they need? Your message needs to be convincing enough to be able to convert your audience.</li>
<li>How is your video valuable to your audience? What improvement, what help, what profit, what benefit do they gain from watching it?</li>
<li>While you need to sound convincing and powerful, you need to do it with good-humor, holding their attention the entire short-span of your video.</li>
</ul>
<p><strong>3) Highlight audience participation.</strong></p>
<p>Effective marketing values the customer. To add value to their viewing, get your audience involved. Make them feel that they are a part of something. Videos are interactive by nature so it’s easier to keep the communication two-way.</p>
<ul>
<li>Solicit viewer response by asking them to rate your video, leave comments, suggest opinions. It would be way cooler if they reply back to you in videos.</li>
<li>Feature a blog contest to get your audience to share their own videos on a common theme.</li>
<li>Ask them to submit lists of “Top Videos” or “Favorite Videos” of most helpful online business tools, topics, related blogs, etc.</li>
<li>For more effective product endorsements, create videos of  live customer testimonials of people who have actually used your products</li>
</ul>
<p><strong>4) Grab attention, then maintain and sustain. </strong></p>
<p>Create a series of vlogs to prolong interest and keep your audience coming back for more. Just like written content, if a topic is too long, break your videos down into several parts and post them in succession.</p>
<ul>
<li>Make videos about progress reports, if you’ve installed a new plug-in for your blog that you think can be very helpful, make a video to talk about it. Make another video for a how-to tutorial, then a third video to report your progress.  I’m sure your audience will stick around to find out if the plug-in worked for you or not.</li>
<li>For more fascinating product presentations, create a string of videos to promote a range of products movie-trailer style, spotlighting one product at a time.</li>
</ul>
<p>Video marketing is all about creating video content that will attract and engage prospects. The whole point of using video is that it’s a different way, at times maybe an even more absorbing way, than written content, to capture the attention of targeted consumers. Make them listen to a strong message so as to convert them to actual buyers.</p>
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		<title>Lights, Camera, Action: Blogging Via Videos</title>
		<link>http://wildpitchmarketing.com/blogging-via-videos</link>
		<comments>http://wildpitchmarketing.com/blogging-via-videos#comments</comments>
		<pubDate>Mon, 19 Apr 2010 07:59:27 +0000</pubDate>
		<dc:creator>JGrilli</dc:creator>
				<category><![CDATA[Jason Grilli]]></category>
		<category><![CDATA[Matrix Team Operations]]></category>
		<category><![CDATA[MLM Leads]]></category>
		<category><![CDATA[Perfect Pitch Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business at home]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[MLM]]></category>
		<category><![CDATA[network marketing]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[video blogging]]></category>
		<category><![CDATA[video marketing]]></category>
		<category><![CDATA[Video phones]]></category>
		<category><![CDATA[video sharing]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[vlogging]]></category>
		<category><![CDATA[vlogs]]></category>
		<category><![CDATA[Wild Pitch Marketing]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://wildpitchmarketing.com/?p=1109</guid>
		<description><![CDATA[There are blogs that put video onto their mostly text blogs, and some blogs that will use text on their mostly vlog sites. There are a that few will make use of the two just about equally. However which way, video blogging or vlogging, is another creative way to take your blog to the next [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://wildpitchmarketing.com/wp-content/uploads/2010/04/LightsCameraACTION_001.jpg"><img class="alignleft size-medium wp-image-1197" title="LightsCameraACTION_001" src="http://wildpitchmarketing.com/wp-content/uploads/2010/04/LightsCameraACTION_001-300x205.jpg" alt="LightsCameraACTION 001 300x205 Lights, Camera, Action: Blogging Via Videos" width="300" height="205" /></a>There are blogs that put video onto their mostly text blogs, and some blogs that will use text on their mostly vlog sites. There are a that few will make use of the two just about equally. However which way, video blogging or vlogging, is another creative way to take your blog to the next level.</p>
<p>The world is all set for more videos on blogs as we see video sharing sites on the rise everywhere and YouTube taking the #2 rank in search results next to Google.</p>
<p>To me, recording a vlog is very much like preparing for a TV or radio interview or public speaking appearance. In order to successfully get the right message across:</p>
<ol>
<li>You      need to sound powerful while engaging and entertaining your audience</li>
<li>You      need to consider overall vlog quality output, because a poorly made vlog      takes a direct hit on your brand image<span id="more-1109"></span></li>
</ol>
<p>I learned a few tips along the way as I got the hang of video recording:</p>
<p><strong>1) Grab attention quickly and prolong interest. </strong></p>
<ul>
<li>Keep the vlog short and direct by delivering your message within three to five minutes</li>
<li>Hold attention by using a strong voice, change up your tone and pitch so that it’s not a dull monotone</li>
<li>Keep facial expressions subtle: Smile, move your head and shoulders from time to time and use your eyes to emphasize your point</li>
</ul>
<p><strong>2). Look professional and comfortable.</strong></p>
<ul>
<li>Portray yourself in a good way by dressing up properly, appearing clean and neatly put together</li>
<li>Talk to your audience pleasantly, come across as agreeable and good-humored</li>
<li>Whether you’re standing, sitting or reclining, position your stance in a relaxed and composed manner</li>
<li>Stay focused on the video, as it will show if you are distracted</li>
</ul>
<p><strong>3) Prepare before recording. </strong></p>
<ul>
<li>Rehearse before a take so that you sound articulate. Gather the whole idea of your message together and study what you need to say, otherwise you’ll falter and hesitate due to a lack of words.  A script works, but memorize it to keep things natural.</li>
<li>Check equipment &#8211; Make sure batteries are charged, AC adapter attached, lighting is adequate, sound is clear, ensure the camera is steady (use a tripod if needed) so you don’t catch wobbly images.</li>
</ul>
<p><strong>4)  Record and prepare for publication. </strong></p>
<ul>
<li>You can’t perfect a take at one go. It’s best to take several takes of footage and then edit using video editing software to change around scenes, correct sound levels, add in music, effects, titles and links to get one quality video recording.</li>
<li>Post your video on your blog, on your sales page and share to other video-sharing sites like YouTube, MySpaceTV, MetaCafe, Google Video, Yahoo Video, Revver, Vimeo, MSN’s Soapbox, to name a few</li>
</ul>
<p>Blog content shouldn’t be just all text. Short and straightforward videos are just as powerful and even more engaging than text, since the greater part of the population like to watch than read. Try adding video together with your blog content as part of your entire online marketing efforts.</p>
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		<title>How to Use YouTube as a Business Tool for Branding and Marketing</title>
		<link>http://wildpitchmarketing.com/how-to-use-youtube-as-a-business-tool-for-branding-and-marketing</link>
		<comments>http://wildpitchmarketing.com/how-to-use-youtube-as-a-business-tool-for-branding-and-marketing#comments</comments>
		<pubDate>Sat, 17 Apr 2010 07:58:15 +0000</pubDate>
		<dc:creator>JGrilli</dc:creator>
				<category><![CDATA[Jason Grilli]]></category>
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		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business at home]]></category>
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		<guid isPermaLink="false">http://wildpitchmarketing.com/?p=1103</guid>
		<description><![CDATA[As an internet entrepreneur, I use Twitter and Facebook as part of my online marketing plan. In addition to these two social network sites I also use YouTube. I know how YouTube videos can be a great time sucker sometimes. I go in there thinking to watch one video, but always end up watching several. [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://wildpitchmarketing.com/wp-content/uploads/2010/04/090708-david-dentist-brill.hmedium.jpg"><img class="alignleft size-medium wp-image-1177" title="090708-david-dentist-brill.hmedium" src="http://wildpitchmarketing.com/wp-content/uploads/2010/04/090708-david-dentist-brill.hmedium-300x238.jpg" alt="090708 david dentist brill.hmedium 300x238 How to Use YouTube as a Business Tool for Branding and Marketing" width="300" height="238" /></a>As an internet entrepreneur, I use Twitter and Facebook as part of my online marketing plan. In addition to these two social network sites I also use YouTube.</p>
<p>I know how YouTube videos can be a great time sucker sometimes. I go in there thinking to watch one video, but always end up watching several. Maybe because it’s easier and more amusing to watch than read, plus the TV-like craving that fuels attention is what makes YouTube a very influential and effective communication tool to educate, entertain and connect.</p>
<p>I find YouTube very useful as a communication tool to promote my baseball activities and as a business tool for branding and to market and advertise my products.<span id="more-1103"></span></p>
<ol>
<li>It’s fun      and simple, but it also challenges my creativity as I get to mix in video,      music and marketing all in one medium</li>
<li>It’s      cost-effective. All I need is a videocam and a great marketing plan and I’m      all good to set-up and broadcast</li>
<li>YouTube      traffic is huge. It’s currently the third largest site on the internet</li>
</ol>
<p>Here are some of the ways I get the most out of YouTube as a marketing and branding tool for my business:</p>
<p><strong><span style="text-decoration: underline;">Setting up your YouTube business account</span></strong></p>
<ul>
<li>For great branding, it’s best to use your name or the name of your company for the user-name as this will be displayed in the URL of your YouTube account (youtube.com/profilename)</li>
<li>For transparency, complete your business profile information. Put in a professional-looking picture or company logo, use appropriate keywords to describe your business, and put in a link back to your site in the Website section.</li>
</ul>
<p><strong><span style="text-decoration: underline;">Optimize your video content</span></strong></p>
<p>Focus on the following pointers:</p>
<ul>
<li>For better search results, use video titles and video file names that are more keyword-rich and have more specific descriptions about your kind of business/product/service</li>
<li>To drive volume traffic to your site, always upload your videos into YouTube with a link back to your website from the video page or put it within the video clip to get more exposure back to your own business site.</li>
<li>Use tags that are appropriate to related videos, use as many tags you can relate to it</li>
<li>Tag your videos using the same keywords you used in the video title/filename/description</li>
</ul>
<p><strong><span style="text-decoration: underline;">The Video Channel is a great branding feature</span></strong></p>
<p><strong> </strong></p>
<p>Edit your channel in your profile page by changing the title, set the type of channel to label your business, fill-up the business description using keywords, add in related tags, allow comments, upload a custom background to polish your company image.</p>
<p><strong> </strong></p>
<p><strong><span style="text-decoration: underline;">Using the YouTube marketing strategy</span></strong></p>
<p>The marketing strategy of YouTube is to gain a bulk amount of viewers to cause hype and action within the video clip page. The more video views you have, the easier it is for the video to go viral. Therefore, as in any social media site, your YouTube strategy is to get those numbers and connections.</p>
<ul>
<li>Interact with popular related videos by posting comments on their videos or channels or rating their videos</li>
<li>Generate interest to your YouTube page by making lists of favorite Videos or YouTube Videos</li>
<li>Share the video using social networking sites. Share among your YouTube friends and their friends inside the YouTube community. Share through email</li>
</ul>
<p><strong><span style="text-decoration: underline;">Measuring your video’s success</span></strong></p>
<p><strong><span style="text-decoration: underline;"> </span></strong></p>
<p>As with all other social media channels, YouTube is no exception. You need to understand how your audience responds to your content so that you know what’s working and what is not so that there is a guide for improving future content to target it to the right market. In addition to direct viewer feedback you get from video ratings and comments, YouTube has Insights to give stats to users. All the data is available for free.</p>
<ul>
<li><strong>Insights</strong> &#8211; helps you identify total views, viewer demographics, video popularity, video life-cycle</li>
<li><strong>Forum Community</strong> – shows the expressed viewer opinions about your video by means of their rating, comments, and the number of times the video is tagged as favorite</li>
<li><strong>Insight Hot Spots</strong> &#8211;  helps you identify which parts of your video get watched a lot and which parts get skipped so you can analyze viewer interests and attention span</li>
</ul>
<p>YouTube as one part of your online marketing strategy can really be a valuable source for website traffic.</p>
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		<item>
		<title>Basic Facebook Marketing Plan for Small Businesses</title>
		<link>http://wildpitchmarketing.com/basic-facebook-marketing-plan-for-small-businesses</link>
		<comments>http://wildpitchmarketing.com/basic-facebook-marketing-plan-for-small-businesses#comments</comments>
		<pubDate>Thu, 15 Apr 2010 07:57:16 +0000</pubDate>
		<dc:creator>JGrilli</dc:creator>
				<category><![CDATA[Jason Grilli]]></category>
		<category><![CDATA[Matrix Team Operations]]></category>
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		<guid isPermaLink="false">http://wildpitchmarketing.com/?p=1096</guid>
		<description><![CDATA[It&#8217;s a running commentary that with it’s population of over 400 million active users worldwide, if Facebook were a country it would be the third largest in the world. Those numbers, for one thing, make Facebook a more useful method of communication and marketing tool for businesses than other social media site. Plus, it has [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><div id="attachment_1172" class="wp-caption alignleft" style="width: 310px"><a href="http://wildpitchmarketing.com/wp-content/uploads/2010/04/MorphingFaces_demo.jpg"><img class="size-medium wp-image-1172" title="MorphingFaces_demo" src="http://wildpitchmarketing.com/wp-content/uploads/2010/04/MorphingFaces_demo-300x209.jpg" alt="MorphingFaces demo 300x209 Basic Facebook Marketing Plan for Small Businesses" width="300" height="209" /></a><p class="wp-caption-text">The changing face of Social Media can make you the king of the business jungle. </p></div>
<p>It&#8217;s a running commentary that with it’s population of over 400 million active users worldwide, if Facebook were a country it would be the third largest in the world. Those numbers, for one thing, make Facebook a more useful method of communication and marketing tool for businesses than other social media site. Plus, it has all these other incentives as well:</p>
<ul>
<li>Zero-cost to set-up and get free website traffic</li>
<li>Facebook has the professional quality of LinkedIn, but it’s more relaxed and fun setting makes it less intimidating to connect with people</li>
<li>Facebook has a Twitter-like simplicity in that it is an open platform where communication is free-flowing, the “Comments Box” allows users to easily comment, the “Live Stream” allows users to share and post updates in real-time</li>
<li>Facebook can be an expansion of your blog or website as the interactive pages can be publicly seen by Facebook users and non-users, the HTML box can help a business get their own content onto their Facebook page, the simple tab applications allows the posting of events, photos, videos and music giving you the ability to create custom landing pages to promote certain events<span id="more-1096"></span></li>
</ul>
<p>Facebook can be one way to grow a business because of it’s ripple-like networking and advertising global reach, but like any of the other popular social media sites, a strategic marketing plan to target your promotional efforts to relevant customers is key to success.</p>
<p><strong>1).  Start off a professional image with your Facebook Business Fan Page</strong></p>
<p>For great branding, customize your Facebook fan page just like your website’s pages so that customers relate you with just one consistent identity throughout the web and can easily form brand awareness on product details, special offers, and business events in just one glance of your page.</p>
<ul>
<li>Fill out the information page with complete contact details, such as your physical office address, phone numbers, email address, web link, operating hours, and company stats.</li>
<li>Attach your business logo in the profile picture</li>
<li>Fan interactions with your page show up in News Feeds of their Friends, so actively use the wall features, photo, video, discussion, links and events tabs to interact with customers for greater branding exposure, to announce product line-ups and  new sales offers, create new buzz for the business and communicate effectively with them to value customer loyalty and manage customer expectations.</li>
</ul>
<p><strong>2).  Promote and advertise non-stop</strong></p>
<p><strong> </strong></p>
<p>Remember that with social media it’s very important to intermingle on a regular basis to build your community. Here are a few tips to promote your page on Facebook:</p>
<ul>
<li> Join Facebook Groups and Communities ~ Connect with groups or communities that will benefit your business to boost business exposure and gain potential customers. Become a fan of well-known experts in your field, you can gain exposure through a working association with them. The online world is always receptive to anything new and exciting.  Collaborate on innovative events/promotions with competitors or non-competitive businesses, either through sponsorships or joint ventures, which will create buzz within and outside the Facebook community.</li>
<li>Share your page information on other websites by leaving your Page Badge, which contains your contact information on email and forum signatures or as a sidebar on your own website or blog</li>
<li>“Suggest the Page” to your friends and have them invite their “Friends” to “Become a Fan”</li>
<li>Use Facebook ads to promote your page. Facebook offers a range of cheap advertising programs to businesses with a limited online advertising budget. Find these ad programs on the business page when you click on “Promote Page with an Ad”</li>
</ul>
<p><strong>3). Monitor Fan Base Traffic </strong></p>
<p>The Facebook Insights link provides businesses a basic structure for tracking their fan base. The data here will help you grow your fan base as it gives you insights on total page visits, how content and posting frequency influence fan interactions, where your fans come from and what sorts of fans to target.</p>
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		<title>Twitter for Business: How To Make Twitter An Effective Business Tool</title>
		<link>http://wildpitchmarketing.com/twitter-for-business-how-to-make-twitter-an-effective-business-tool</link>
		<comments>http://wildpitchmarketing.com/twitter-for-business-how-to-make-twitter-an-effective-business-tool#comments</comments>
		<pubDate>Tue, 13 Apr 2010 07:56:18 +0000</pubDate>
		<dc:creator>JGrilli</dc:creator>
				<category><![CDATA[Jason Grilli]]></category>
		<category><![CDATA[Matrix Team Operations]]></category>
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		<description><![CDATA[Imagine the countless possibilities for your business that lie within the Twitter population alone: “And, with 75 million total accounts, an active user base of around 20% still leaves around 15 million highly active tweeters,”  see complete statistics here: The Metric System A blog About Data by RJMetrics. Plus, projections are already set to more [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://wildpitchmarketing.com/wp-content/uploads/2010/04/twitter_icons_free.jpg"><img class="alignleft size-medium wp-image-1134" title="twitter_icons_free" src="http://wildpitchmarketing.com/wp-content/uploads/2010/04/twitter_icons_free-300x220.jpg" alt="twitter icons free 300x220 Twitter for Business: How To Make Twitter An Effective Business Tool " width="300" height="220" /></a>Imagine the countless possibilities for your business that lie within the Twitter population alone:</p>
<p>“<em>And, with 75 million total accounts, an active user base of around 20% still leaves around <strong>15 million highly active tweeters</strong></em>,”  see complete statistics here: <a href="http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/" onclick="pageTracker._trackPageview('/outgoing/themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/?referer=');">The Metric System A blog About Data by RJMetrics</a>. Plus, projections are already set to <strong>more than 26 million active Twitter users by end of 2010</strong> (<a href="http://mashable.com/2009/09/14/twitter-2009-stats/" onclick="pageTracker._trackPageview('/outgoing/mashable.com/2009/09/14/twitter-2009-stats/?referer=');">Mashable The Social Media Guide</a>).</p>
<p>Those substantial numbers spell growth, and it’s potential growth no wise business person can simply ignore. If Twitter is not a part of your business marketing strategy now, I suggest that it should be, so you too can ride along with it’s growth.</p>
<p>Here are really good business tips to put into operation when marketing in Twitter so that it can be a really great business tool:<span id="more-1070"></span></p>
<p><strong>#1: SET UP A TWITTER ACCOUNT FOR BUSINESS ONLY</strong></p>
<p>To help in branding, use a Twitter account with your business name. Don’t forget to put in the link to your business website. Separate what’s business and what’s personal. Make one Twitter account for business and another account for personal use and never link both to each other.</p>
<p><strong>#2: EXPRESS SOME PERSONALITY</strong></p>
<p>If you come across as too business-like, you’ll be seen as too stiff and hard-core and that turns people off. When you’re too open, especially when you tweet nonsense like “…eating jellybeans now,” or “…in bed and reading the papers,” you also come out as silly to your customers and peers. Set a balance between professional and approachable, an expert in the field who is open-minded and easy to talk to. Show a bit of personality to convey that you are real, share your thoughts on familiar topics like music, sports or relevant current events and give just enough personal information to begin rapport and maintain the business relationships.</p>
<p><strong>#3: CREATE A TWITTER MARKETING STRATEGY</strong></p>
<p>A single tweet can make and break your business image, so I think that from the very start you need to have as much control on how you influence people’s opinions about you and your business. In order for Twitter to be a really successful business tool for you, go into it with a studied approach using a pre-planned strategy.</p>
<p>If you have more than one online business venture, then you should manage different Twitter business accounts for each. There are great tools you can use to manage multiple Twitter accounts. Keep them all separate from one another so that you’re organized and you don’t confuse your followers so that your promotion and communication efforts specific to one business are focused to just that particular group.</p>
<p>Establish the following while planning your Twitter marketing strategy:</p>
<ul>
<li>· <strong>Target audience</strong> – Who do you target to be your followers? Where do you find them? How do you tweet to them? Who do you follow?</li>
<li>· <strong>Manning</strong> &#8211; Who manages the account? How often and how much time should be spent Twittering? Guidelines should be ready in case staff members need to deal with negative customer reactions.</li>
<li>· <strong>Interaction style</strong> &#8211; Replies and interactions will be decided in view of what business details can be shared to the public.</li>
<li>· <strong>Monitoring results</strong> – What are your preset factors to determine success in Twitter? Is your Twitter strategy effective? Which areas of the plan are working and which are not? What Twitter tools do you use to measure stats?</li>
</ul>
<p><strong>#4: USE THE HELP OF TWITTER APPS </strong><strong>AND</strong><strong> TOOLS</strong></p>
<p>There are very useful free and low-cost third party apps and services that work together with Twitter. Use them to get the most out of Twitter as a business marketing tool. Some examples:</p>
<ul>
<li>Tweetdeck and Hootsuite are desktop applications to help organize your tweets, manage multiple Twitter and other social media accounts, schedule tweets, track statistics,</li>
<li>hashtags helps to increase your Tweet visibility, use Tagalus as a dictionary for hashtags, Twubs can help distribute information on a hashtag</li>
</ul>
<p><strong>#5: FOLLOW TWITTER DO’S </strong><strong>AND</strong><strong> </strong><strong>DON</strong><strong>’T’S</strong></p>
<p>Twitter is designed to be a very open forum, but there are unwritten rules with which the Twitter community abide by to control misuse and abuse.</p>
<ul>
<li>Potential customers respond positively to a complete Twitter business profile as it conveys transparency, so put up your company logo or personal picture and give very clear details about what your business is all about.</li>
<li>To perfect your business image, it’s a good idea to have your staff (especially the one’s managing your business account) read up on some Twitter etiquette on how to follow and un-follow, replying using @ replies or using a D message (direct message) instead, and using acronyms that people can easily figure out.</li>
</ul>
<p><strong>#6: TWEET ONLY ON </strong><strong>WORK</strong><strong> DAYS</strong></p>
<p>Twitter may be hot, but people do have a life and they have other things to attend to than business in Twitter.  Send business tweets only on work days. Show consideration for weekends and holidays.</p>
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