Marketing Strategy Mindset: Developing A Business Owner’s Mentality

Learn How To Develop a Major League Marketing Strategy On A Minor League Budget!

Developing A Business Owner’s Marketing Strategy Mindset requires realigning our thinking.  We all were taught to get good grades, work hard in school, go to a good college, then get a great paying job.  Those days are seemingly diminishing.  Highly qualified people are being turned away with fewer jobs, therefore people are turning to learning how to become their own business person.

Problem :  Most people may not know how to think outside the box. Why?  A business owner’s mentality is not what was programed into their heads.

Solution: Reprogram our mentality to be that of a business owner in our free enterprise system.

The Perfect Cash Flow Solution

Robert Kiyosaki is best known for his Rich Dad Poor Dad series of motivational books and explanation of the Cash Flow Quadrant.  The core idea Kiyosaki promotes is that being an investor or business owner gives one more freedom and a higher upside than being someone else’s employee or being an owner-operator of a business.

The CASHFLOW Quadrant, a conceptual tool which he developed to categorize the four major ways income is earned. Depicted in a diagram, this concept entails four groupings, split with two crossed lines (one vertical and one horizontal). In each of the four groups there is a letter representing a way in which an individual may earn income. The letters are as follows.

• E: Employee — Working for someone else.
• S: Self-employed or Small business owner — Where a person owns his own job and is his own boss.
• B: Business owner — A person who owns a business to make money; typically where the owner’s physical presence is not required.
• I: Investor — Investing money in order to receive a larger income in the future.

For those on the left side of the divide (E and S), Kiyosaki says that they may never obtain true wealth. Conversely, those on the right side of the divide (B and I) are supposedly following the only road to true wealth.

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Some overqualified people are starting to shy away from the job market. Why? Time is running out and people need to get paid!  Many are developing and now considering exploring their entrepreneurial spirit within them.

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