In the highly competitive fight to win customer attention and loyalty, a strong brand name may be the only feature to differentiate you from the competition. To stand out and be noticed, every little detail makes a difference. Each component of your brand that is going to meet the public eye ought to be scrutinized. [...]
Archive | March, 2010
In Life, Business or Baseball: Hang In There
Nicolo Paganini was a well-known and gifted nineteenth century violinist. He was also well known as a great showman with a quick sense of humor. His most memorable concert was in Italy with a full orchestra. He was performing before a packed house and his technique was incredible, his tone was fantastic, and his audience [...]
ONLINE BRANDING: Three Tools to Help You Build Your Brand
Before starting the branding process, it is important to take into account that a brand name will always represent your company’s identity. It’s going to act for, speak for, and stand for you over and over again in countless ways throughout the lifetime of your business. Effective branding ensures the creation of that unique and [...]
BRANDING: Does Your Product Sell Itself?
Branding is the starting point of your marketing plan and should always go together with your business strategy. It should be done so that it altogether meets both the needs and expectations of customers and the objectives of the business. Branding lays down the groundwork for your entire business. Your brand identity ultimately develops in [...]
Stud Prospect Using Baseball to do His Part in Community
As seen on Seamheads.com on Tuesday, March 23, 2010 “I hope I can inspire you, no matter what your age, please know that you too can do something to make a difference in your community everyday.” Elliot Mast The above mission statement comes from an 11-year-old young man who hails from Altoona, PA. As he [...]
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